BRANDS GETTING CAUGHT OUT

Zara cheap and cheerful fashion ....NOPE cheap and tearful ...i have just read that they have been accused by the Brazilian government after keeping employees producing the international brands products in sweatshop conditions, one girl was just 14. The workers are paid between $156-290 a month when infact the minimum wage in Brazil is $344. Before this Zara has always has a clean slate unlike many other fast fashion brands.
I f they are going to be a fast fashion respectable brand they need to play by the rules, they cannot expect their reputation to cover the fact they are using sweatshop workers ,it definitely wont be taken lightly in anyone's viewpoint.

We hear all the time about celebrities getting sent clothes in the hope that they will wear them ,get photographed and consequently provide free advertising for the brand. Abercrombie and Fitch have taken this approach a little differently and has told a member of the Jersey Shore cast that they will pay them not to wear their clothes any more. Abercrombie rely on their strong brand image that flows through every project so if they think someone is damaging this they are going to want to change it.... after all without the strong brand image it really is just tracksuits and fragrances that they sell. This works very well for them though ,they showed a 64% increase in profit in the second quarter (the second period of 3 months after the first fiscal quarter)

New to London, New to Law suits ...Forever 21 are being sued for copyright infringement. Just like Zara Forever 21 is a fast fashion brand and when walking into any of their stores you will find a wealth of products so on trend they may as well of walked straight off the fashion week catwalks. Obviously the Designer brands are there to set an example of luxury but is it wrong that high street brands copy their work ? should they take it as a compliment?. I know that at uni if I were to copy some ones collection because I really liked it and simply changed the colour I would be scrutinised and quite possibly kicked off the course. Yet like I say we see this happening all the time in the fashion industry ,law suits are a regular thing but nothing really changes. Could it ever change ? Would Forever 21 ,Zara, Topshop ect..be successful if it simply stuck to their own individual style? Would people go into the stores if the Catwalk copies weren't present?. It isnt a myth some brands survive on their own style for example All Saints and Desigual. I suppose even if the Catwalk copies stopped not everyone would be able to afford the real Catwalk pieces and what would all the magazines replace their Spend/Save columns with ??